Course
Course 7.5 credits • IMSB10
The course IMSB10 is currently not being offered
In the course expressions of modern advertising in different medias are studied using theories derived from semiotics, rhetoric s and image analysis. Advertising is defined as a form of communication. Its intermedial concept is analyzed in relation to, for example, music videos or other means of popular culture. Questions concerning for example branding, gender or globalization are treated in relations to the visual, verbal or musical means of advertising. Main emphasis is on an intermedial analysis of concrete examples of advertising in newspapers, television, Internet, but even buzz marketing and brand hacking will be discussed. Focus is on analyzing but even creating different forms of advertising in the twentieth century as a manifestation of modern popular culture.
Study period:
autumn semester 2012
Type of studies:
part time, 75 %,
evening
Study period:
2012-09-10 – 2012-10-22
Language of instruction:
English
Application code:
LU-E4421
Eligibility:
Completed secondary education and courses corresponding to the following Swedish Upper Secondary School Programs: Mathematics A and Civics A. English A (basic) language proficiency
Application code:
LU-32341
Eligibility:
General requirements for university studies in Sweden