In the course expressions of advertising in different medias are studied using theories derived from semiotics, rhetoric s and image analysis. Advertising is defined and analysed as a concept and discursive praxis in relation to for example propaganda. Main emphasis is on the analysis of concrete examples of advertising in newspapers, television, radio, Internet etc. Focus is on advertising in the twentieth century and questions concerning for example gender and globalisation are treated in relations to advertising.

You can also apply for The Rhetoric of Advertising in Modern Media II.