Course
Course 7.5 credits • IMSB14
The course IMSB14 is currently not being offered
The course consists in a continuation and deepening of IMSB10 or previous course IMSB12 (The rhetoric of advertising in modern media I). In relation to the needs of different medias the intermedial design of advertising is defined and analyzed by deepening the theoretical frame. Beside the ethical and media specific context when analyzing current advertising new media relations like architecture and advertising are explored. Focus lies on a more complex understanding of the development in commercials as a vital product of modern culture.
This course is also included in IMSA21, Intermedia Studies: Level 2.
Study period:
spring semester 2013
Type of studies:
full time,
day
Study period:
2013-01-21 – 2013-02-22
Language of instruction:
English
Eligibility:
General and IMSB10 Intermedia Studies: The Rhetoric of Advertising in the Modern Media I, or previous course IMSB12, or equivalent knowledge obtained through other courses.
Application code:
LU-E7901
Application code:
LU-72211