Master's Programme in Applied Cultural Analysis

Programme code: HATKA
Swedish title: Masterprogram i tillämpad kulturanalys
Programme credits (ECTS): 120
Language of instruction: English

Programme syllabus

Programme syllabus (in Swedish)


Master's programme in Applied Cultural Analysis (MACA) is a hands-on programme that will teach you how to conduct cultural analysis, solving concrete problems in corporations, public institutions and NGO’s. You will be trained in ethnographic field work, in organizing projects and communicating results. A unique advantage of the programme is the close cooperation between a Danish and Swedish university, where MACA is the first to take full advantage of the emerging transnational Öresund region.

The program is developed in close dialogue with potential employers. With a MACA degree you may work in areas like health care systems, public planning, tourism, marketing or media. You will deal with questions like:

  • How are culture and economy intertwined in the analysis of new markets and consumer preferences?
  • How can cultural analysis contribute to processes of innovation?
  • How do processes of globalization and local lifestyles intersect in regional contexts?
  • How do the predicaments of cultural diversity challenge established concepts of ethnicity and class, gender and age?

Information about next admission

The programme starts next time: autumn 2024 (closed for applications)
Type of studies: full time, day
Language of instruction: English
Study period: 2024-09-02 – 2026-06-07
Entry requirements: A Bachelor's degree in humanities or social studies or the equivalent. English 6/English Course B.

Read more about how to apply here

Information about Statement of purpose and English writing sample

The statement of purpose should focus upon why you want to study Applied Cultural Analysis at Lund University. Present yourself and motivate your choice of programme. How is MACA relevant to your future plans and where do you see yourself in 5 or 10 years? Describe how the programme relates to your previous studies, work experiences and/or your interests. The statement should be 1–2 pages long and written in Times New Roman, 12 pt, with 1.5 line spacing.

The English writing sample should be max 3 pages and be uploaded together with the other application documents.

Term overview

All the courses during the master's programme and syllabus, list of literature and schedule for each course is presented here.

Information for students who have received an admission offer

If you have just received admission in your 'Notification of Results' via your account, you must actively reply to your admission offer and complete other important steps to keep your place in the programme.


This programme is offered every year. Apply at

Online application service opens for autumn 2024 in the middle of October 2023, with last application date January 15th 2024.

Programme coordinator

Eleonora Narvselius, Programme Coordinator, Master’s programme in Applied Cultural Analysis

E-mail eleonora.narvseliuskultur.luse

Phone+46 (0)46–222 31 34

Room LUX:C429

Visiting address Helgonavägen 3, Lund

Postal address Box 192, 221 00 Lund

Internal post code 30

Academic Advisor

Marie Larsson, academic advisor

E-mail marie.larssonkultur.luse

Phone +46 (0)46–222 79 55

Room LUX:C312

Visiting address Helgonavägen 3, Lund

Postal address Box 192, 221 00 Lund

"A unique applied programme"

Manuela from Romania

"Reinforces self-sufficiency"

Jesse from the USA

Where a Master’s degree in Applied Cultural Analysis can lead you.

Read about how Alejandra de Barcena Myrsep after her graduation from the Master Programe in Applied Cultural Analysis worked her way to now work at the United Nations. 

Page Manager: Asa.Lundgrenkultur.luse | 2024-03-25