Department of Arts and Cultural Sciences

The Joint Faculties of Humanities and Theology | Lund University

Intermedia Studies: The Rhetoric of Advertising in the Modern Media I


Course code: IMSB20
Swedish title: Intermediala studier: Reklamens retorik i moderna media I
ECTS credits: 7.5


NB! The course is not given this semester. The information below is about autumn 2020.

Study period: autumn 2020
Type of studies: part time, evening
Study period: 2020-09-08 – 2020-10-20
Language of instruction: English
Eligibility: General requirements for university studies in Sweden

Application code: LU-E1611

Application code: LU-32141


In the course expressions of modern advertising in different medias are studied using theories derived from semiotics, rhetoric and image analysis. Advertising is defined as a form of communication. Its intermedial concept is analysed in relation to, for example, music videos or other means of popular culture. Questions concerning for example branding, gender or globalisation are treated in relation to visual, verbal or musical means of advertising. Main emphasis is on an intermedial analysis of concrete examples of advertising in newspapers, television, Internet, but even buzz marketing and brand hacking will be discussed. Focus is on analysing but also creating different forms of advertising in the twentieth century, as a manifestation of modern popular culture.

Important dates – Autumn semester 2020

First Admission Round / Internationell ansökningsomgång

Evening Lund, part time 75%
In English
September 8, 2020 – October 20, 2020

Closed for applications

Second Admission Round / Nationell ansökningsomgång

Kvällstid Lund, trekvartsfart 75%
In English
8 september 2020 – 20 oktober 2020

Öppnas för anmälan 16 mars 2020

How to apply

Lund University uses a national application system run by University Admissions in Sweden. It is only possible to apply during the application periods: October–January for autumn semester and June–August for spring semester.

Extended application deadline

Sometimes the application deadline is extended for a specific programme or course. In these cases you will find the message "open for late application" by the programme/course information on You apply with the usual application steps. As long as this message is showing, it is possible to apply, but late applications are processed in order of date, so it is still important to apply as soon as possible. Please note that if the programme/course does not have an extended deadline, it is not possible to apply late.

First or Second Admission Round?

All international students are encouraged to apply to the First admission round. This round takes place many months before the start of a semester and gives students the time they need to pay their tuition fees, apply for and receive their residence permit (if required), find housing, etc.

The Second admission round is an alternative for students from EU/EEA countries as they do not need a residence permit. Non-EU/EEA students will most likely not have enough time to obtain their permit before the start of the semester. However, even EU/EEA students are advised to apply during the First admission round, as some programmes can be applied for only in the January round. Also, this provides applicants with an admission decision much earlier, which is helpful in making decisions about their studies.

Tuition Fees

Non-EU/EEA citizens

Full course tuition fee: SEK 13 750
First payment: SEK 13 750
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Citizens of a country outside of the European Union (EU), the European Economic Area (EEA) and Switzerland are required to pay tuition fees. You pay one instalment of the tuition fee in advance of each semester.

Read more about tuition fees, payments and exemptions

EU/EEA citizens and Switzerland

There are no tuition fees for citizens of the European Union (EU), the European Economic Area (EEA) and Switzerland.

Application fee

If you are required to pay tuition fees, you are generally also required to pay an application fee of SEK 900 (approximately EUR 100) when you apply at You pay one application fee regardless of how many programmes or courses you apply to.

Read more about paying the University Admissions in Sweden application fee and exemptions