Department of Arts and Cultural Sciences

The Joint Faculties of Humanities and Theology | Lund University

Intermedia Studies: The Rhetoric of Advertising in the Modern Media I


Course code: IMSB20
Swedish title: Intermediala studier: Reklamens retorik i moderna media I
ECTS credits: 7.5


Study period: autumn 2019
Type of studies: full time, evening
Study period: 2019-09-10 – 2019-10-15
Language of instruction: English
Eligibility: General requirements for university studies in Sweden

Application code: LU-E1651

Application code: LU-32141

Introductory meeting: 2019-09-11 at 17.15 – 20.00: LUX:B129

Teachers: Heidrun Führer


In the course expressions of modern advertising in different medias are studied using theories derived from semiotics, rhetoric and image analysis. Advertising is defined as a form of communication. Its intermedial concept is analysed in relation to, for example, music videos or other means of popular culture. Questions concerning for example branding, gender or globalisation are treated in relation to visual, verbal or musical means of advertising. Main emphasis is on an intermedial analysis of concrete examples of advertising in newspapers, television, Internet, but even buzz marketing and brand hacking will be discussed. Focus is on analysing but also creating different forms of advertising in the twentieth century, as a manifestation of modern popular culture.

Important dates – Autumn semester 2019

First Admission Round / Internationell ansökningsomgång

Evening Lund, full time 100%
In English
September 10, 2019 – October 15, 2019

Closed for applications

Second Admission Round / Nationell ansökningsomgång

Kvällstid Lund, heltid 100%
In English
10 september 2019 – 15 oktober 2019

Stängd för anmälan

How to apply

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Tuition Fees

Non-EU/EEA citizens

Full course tuition fee: SEK 12 500
First payment: SEK 12 500
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EU/EEA citizens and Switzerland

There are no tuition fees for citizens of the European Union (EU), the European Economic Area (EEA) and Switzerland.

Application fee

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