Department of Arts and Cultural Sciences

The Joint Faculties of Humanities and Theology | Lund University



Completed projects

About the research

In my research I am interested in discussing the historic and modern interplay of the media text, image and music. The objects of my research are both historic genres like emblems, meditation books or humanistic school plays and modern objects of illustrated books like children books or the illustrated books like A. S. Byatt’s “The Matisse Stories”.

I am also working in the broad field of advertising in modern media. The rhetoric function and historic roots of film trailers are questioned from the perspective of intermediality as well as Astrid Lindgren’s World analyzed as blending techniques of the Total Work of Art and in terms of modern ‘experience economy’.


Books (1)
Editorships (1)
Articles (3)
Book chapters (6)
Conference contributions (3)

Research portal (Lund University)


Heidrun Führer

Senior Lecturer
Division of Intermedia Studies
Division of Fashion Science
Department of Arts and Cultural Sciences

Contact information

E-mail heidrun.fuhrerkultur.luse

Phone +46 46 222 32 52

Mobile +46 73 989 62 36

Room LUX:C340

Visiting address Helgonavägen 3, Lund

Postal address Box 192, 221 00 Lund

Internal post code 30