Course
Course 7.5 credits • IMSB20
The course IMSB20 is currently not being offered
In this course, expressions of modern advertising in different media are studied, using theories derived from semiotics, rhetoric and image analysis.
Teaching – autumn semester of 2021
The COVID-19 pandemic continues to affect our courses and programmes. Teaching and assessment during the first half of the autumn semester 2021 will be conducted both online and on campus. From 1 November more elements will be conducted on campus – the current schedule is available on course websites and/or in Canvas.
Advertising is defined as a form of communication. Its intermedial dimensions are analysed in relation to, for example, music videos or other means of popular culture. Questions concerning, for instance, branding, gender and/or globalisation are treated in relation to visual, verbal or sounding/musical means of advertising. Here, the main emphasis is put on an intermedial analysis of concrete examples of advertising in newspapers, television, Internet, but also buzz marketing and brand hacking will be discussed. Focus is set on analysing but also creating different forms of advertising in the 20th and 21st centuries, as a manifestation of modern popular culture.
This course is also included in IMSA22, Intermedia Studies: Level 2
Study period:
autumn semester 2021
Type of studies:
part time, 75 %,
evening
Study period:
2021-09-08 – 2021-10-20
Language of instruction:
English
Eligibility:
General requirements for university studies in Sweden
Application code:
LU-E1611
Application code:
LU-32141
Introductory meeting: Wednesday, 8 September at 17.15 – 20.00
Teachers:
Heidrun Führer