Course
Course 7.5 credits • IMSB24
Teaching – autumn semester of 2020
Due to the announcement from the Swedish Government issued May 29th, that returning to campus-based education is possible from June 15th, the following applies to teaching at the Joint Faculties of Humanities and Theology during the autumn semester:
- Due to the ongoing corona (COVID-19) pandemic and the restrictions that have been issued, the courses taught this autumn will have a limited number of meetings on campus, depending on the availability of suitable lecture rooms. The major part of the teaching will take place online. Detailed information on what is the case for your course will be given below.
- If the teaching is campus-based, there will be assigned entry and exit passages for each teaching room regarding stairwells, corridors and entrances (doorways). Please be considerate and follow the instructions to the point. Hand disinfectant will be available in all lecture halls and group rooms.
Please pay attention to the start time of your teaching. The stated time in your course schedule is valid.
The course consists in a continuation and deepening of IMSB20 (The rhetoric of advertising in modern media I). In relation to the needs of different media, the intermedial design of advertising is defined and analysed by deepening the theoretical frames. Beside the ethical and media specific context when analysing current advertising new media relations like architecture and advertising are explored. Focus lies on a more complex understanding of the development in commercials as a vital product of modern culture.
This course is also included in IMSA22, Intermedia Studies: Level 2.
Study period:
autumn semester 2020
Type of education:
both campus/online
Type of studies:
part time, 75 %,
evening
Study period:
2020-10-27 – 2020-12-08
Language of instruction:
English
Eligibility:
General and IMSB20 or the equivalent (IMSB10, IMSB12)
Application code:
LU-E1621
Application code:
LU-32151
Introductory meeting: Tuesday, 27 October at 17.15 – 20.00 in LUX:C214
Teachers:
Heidrun Führer