Course code: IMSB24
Swedish title: Intermediala studier: Reklamens retorik i moderna media II
ECTS credits: 7.5

NB! The course is not given this semester. The information below was about autumn semester 2022. The course is also given autumn semester 2023. Choose semester above for more information!

Study period: autumn semester 2022
Type of studies: part time, 75 %, evening
Study period: 2022-10-31 – 2022-11-29
Language of instruction: English

Application code: LU-E7000

Application code: LU-32104
Eligibility: To be admitted to the course, students must have passed IMSB20 or the equivalent.

Introductory meeting: 2022-10-25 at 17:15 – 20:00 in LUX:C214

Teachers: Heidrun Führer


The course consists in a continuation and deepening of IMSB20 (The rhetoric of advertising in modern media I). In relation to the needs of different media, the intermedial design of advertising is defined and analyzed by deepening the theoretical frames. Beside the ethical and media specific context when analyzing current advertising new media relations like architecture and advertising are explored. Focus lies on a more complex understanding of the development in commercials as a vital product of modern culture.

This course is also included in IMSA22, Intermedia Studies: Level 2.

Important dates – autumn semester 2023

First Admission Round / Internationell ansökningsomgång

Evening Lund, part time, 33 %
In English
October 25, 2023 – December 13, 2023

Closed for applications

Second Admission Round / Nationell ansökningsomgång

Kvällstid Lund, tredjedelsfart
In English
25 oktober 2023 – 12 december 2023

Öppnas för anmälan den 15 mars 2023

How to apply

Lund University uses a national application system run by University Admissions in Sweden. It is only possible to apply during the application periods: October–January for autumn semester and June–August for spring semester.

Extended application deadline

Sometimes the application deadline is extended for a specific programme or course. In these cases you will find the message "open for late application" by the programme/course information on You apply with the usual application steps. As long as this message is showing, it is possible to apply, but late applications are processed in order of date, so it is still important to apply as soon as possible. Please note that if the programme/course does not have an extended deadline, it is not possible to apply late.

First or Second Admission Round?

All international students are encouraged to apply to the First admission round. This round takes place many months before the start of a semester and gives students the time they need to pay their tuition fees, apply for and receive their residence permit (if required), find housing, etc.

The Second admission round is an alternative for students from EU/EEA countries as they do not need a residence permit. Non-EU/EEA students will most likely not have enough time to obtain their permit before the start of the semester. However, even EU/EEA students are advised to apply during the First admission round, as some programmes can be applied for only in the January round. Also, this provides applicants with an admission decision much earlier, which is helpful in making decisions about their studies.

Tuition Fees

Non-EU/EEA citizens

Full course tuition fee: SEK 13,750
First payment: SEK 13,750
Convert currency

Citizens of a country outside of the European Union (EU), the European Economic Area (EEA) and Switzerland are required to pay tuition fees. You pay one instalment of the tuition fee in advance of each semester.

Read more about tuition fees, payments and exemptions

EU/EEA citizens and Switzerland

There are no tuition fees for citizens of the European Union (EU), the European Economic Area (EEA) and Switzerland.

Application fee

If you are required to pay tuition fees, you are generally also required to pay an application fee of SEK 900 (approximately EUR 100) when you apply at You pay one application fee regardless of how many programmes or courses you apply to.

Read more about paying the University Admissions in Sweden application fee and exemptions

Page Manager: Asa.Lundgrenkultur.luse | 2020-06-15