Course
Course 7.5 credits • IMSB24
The course consists in a continuation and deepening of IMSB20 (The rhetoric of advertising in modern media I). In relation to the needs of different media, the intermedial design of advertising is defined and analysed by deepening the theoretical frames. Beside the ethical and media specific context when analysing current advertising new media relations like architecture and advertising are explored. Focus lies on a more complex understanding of the development in commercials as a vital product of modern culture.
This course is also included in IMSA22, Intermedia Studies: Level 2.
Study period:
autumn semester 2022
Type of studies:
part time, 75 %,
evening
Study period:
2022-10-31 – 2022-11-29
Language of instruction:
English
Eligibility:
General eligibility and a course corresponding to IMSB20 Intermedia Studies: The Rhetoric of Advertising in the Modern Media I, 7.5 ECTS.
Application code:
LU-E7000
Application code:
LU-32104
Introductory meeting: Tuesday, 25 October at 17.15 – 20.00 in LUX:C214
Teachers:
Heidrun Führer