Course
Course 7.5 credits • IMSB20
In this course, expressions of modern advertising in different media are studied, using theories derived from semiotics, rhetoric and image analysis.
Teaching – autumn semester of 2020
Due to the announcement from the Swedish Government issued May 29th, that returning to campus-based education is possible from June 15th, the following applies to teaching at the Joint Faculties of Humanities and Theology during the autumn semester:
- Due to the ongoing corona (COVID-19) pandemic and the restrictions that have been issued, the courses taught this autumn will have a limited number of meetings on campus, depending on the availability of suitable lecture rooms. The major part of the teaching will take place online. Detailed information on what is the case for your course will be given below.
- If the teaching is campus-based, there will be assigned entry and exit passages for each teaching room regarding stairwells, corridors and entrances (doorways). Please be considerate and follow the instructions to the point. Hand disinfectant will be available in all lecture halls and group rooms.
Please pay attention to the start time of your teaching. The stated time in your course schedule is valid.
Advertising is defined as a form of communication. Its intermedial dimensions are analysed in relation to, for example, music videos or other means of popular culture. Questions concerning, for instance, branding, gender and/or globalisation are treated in relation to visual, verbal or sounding/musical means of advertising. Here, the main emphasis is put on an intermedial analysis of concrete examples of advertising in newspapers, television, Internet, but also buzz marketing and brand hacking will be discussed. Focus is set on analysing but also creating different forms of advertising in the 20th and 21st centuries, as a manifestation of modern popular culture.
This course is also included in IMSA22, Intermedia Studies: Level 2
Study period:
autumn semester 2020
Type of education:
both campus/online
Type of studies:
part time, 75 %,
evening
Study period:
2020-09-08 – 2020-10-20
Language of instruction:
English
Eligibility:
General requirements for university studies in Sweden
Application code:
LU-E1611
Application code:
LU-32141
Introductory meeting: Wednesday, 9 September at 17.15 – 20.00 in LUX:C214
Teachers:
Heidrun Führer