Swedish title: Intermediala studier: Reklamens retorik i moderna media I
NB! The information below was about autumn semester 2022. The course is also given this semester. Choose semester above for more information!
Type of studies: part time, 75 %, evening
Study period: 2022-08-29 – 2022-10-30
Language of instruction: English
Eligibility: General requirements for university studies in Sweden
- Exam schedule
- Canvas IMSB20 - Intermedia Studies: The Rhetoric of Advertising in the Modern Media I
- Library Guide
In this course, expressions of modern advertising in different media are studied, using theories derived from semiotics, rhetoric and image analysis.
Advertising is defined as a form of communication. Its intermedial dimensions are analysed in relation to, for example, music videos or other means of popular culture. Questions concerning, for instance, branding, gender and/or globalisation are treated in relation to visual, verbal or sounding/musical means of advertising. Here, the main emphasis is put on an intermedial analysis of concrete examples of advertising in newspapers, television, Internet, but also buzz marketing and brand hacking will be discussed. Focus is set on analysing but also creating different forms of advertising in the 20th and 21st centuries, as a manifestation of modern popular culture.
This course is also included in IMSA22, Intermedia Studies: Level 2
This course is not open as a freestanding course next semester. It can be open for application within a programme or for students in an exchange programme. Please ask your academic advisor for information.
How to apply
Lund University uses a national application system run by University Admissions in Sweden. It is only possible to apply during the application periods: October–January for autumn semester and June–August for spring semester.
Extended application deadline
Sometimes the application deadline is extended for a specific programme or course. In these cases you will find the message "open for late application" by the programme/course information on universityadmissions.se. You apply with the usual application steps. As long as this message is showing, it is possible to apply, but late applications are processed in order of date, so it is still important to apply as soon as possible. Please note that if the programme/course does not have an extended deadline, it is not possible to apply late.
First or Second Admission Round?
All international students are encouraged to apply to the First admission round. This round takes place many months before the start of a semester and gives students the time they need to pay their tuition fees, apply for and receive their residence permit (if required), find housing, etc.
The Second admission round is an alternative for students from EU/EEA countries as they do not need a residence permit. Non-EU/EEA students will most likely not have enough time to obtain their permit before the start of the semester. However, even EU/EEA students are advised to apply during the First admission round, as some programmes can be applied for only in the January round. Also, this provides applicants with an admission decision much earlier, which is helpful in making decisions about their studies.
Citizens of a country outside of the European Union (EU), the European Economic Area (EEA) and Switzerland are required to pay tuition fees. You pay one instalment of the tuition fee in advance of each semester.
EU/EEA citizens and Switzerland
There are no tuition fees for citizens of the European Union (EU), the European Economic Area (EEA) and Switzerland.
If you are required to pay tuition fees, you are generally also required to pay an application fee of SEK 900 (approximately EUR 100) when you apply at universityadmissions.se. You pay one application fee regardless of how many programmes or courses you apply to.