Course
Course 7.5 credits • IMSB24
Teaching – autumn semester of 2021
The COVID-19 pandemic continues to affect our courses and programmes. Teaching and assessment during the first half of the autumn semester 2021 will be conducted both online and on campus. From 1 November more elements will be conducted on campus – the current schedule is available on course websites and/or in Canvas.
The course consists in a continuation and deepening of IMSB20 (The rhetoric of advertising in modern media I). In relation to the needs of different media, the intermedial design of advertising is defined and analysed by deepening the theoretical frames. Beside the ethical and media specific context when analysing current advertising new media relations like architecture and advertising are explored. Focus lies on a more complex understanding of the development in commercials as a vital product of modern culture.
This course is also included in IMSA22, Intermedia Studies: Level 2.
Study period:
autumn semester 2021
Type of studies:
part time, 75 %,
evening
Study period:
2021-10-27 – 2021-12-08
Language of instruction:
English
Eligibility:
General and IMSB20 or the equivalent (IMSB10, IMSB12)
Application code:
LU-E1621
Application code:
LU-32151
Introductory meeting: Tuesday, 26 October at 17.15 – 20.00 in LUX:C214
Teachers:
Heidrun Führer